{"id":null,"code":"721473S","name":{"valueFi":"Quantitative Methods in Marketing Research","valueEn":"Quantitative Methods in Marketing Research","valueSv":""},"credits":6.0,"minCredits":6,"maxCredits":6,"tags":[],"createdAt":1790534916184,"contentList":[{"title":{"valueFi":"Osaamistavoitteet","valueEn":"Learning outcomes","valueSv":""},"content":{"valueFi":"Upon completion of the course, students can analyze marketing and business environments and collect and utilize quantitative data to help management and decision making. In addition, students are able to create reports to communicate with management, customers, researchers, and other stakeholders regarding the analyzed data. They are also able to evaluate the usability, validity, reliability and generalizability of the data and reports. After completing this course, students can use the basic market analysis tools in data gathering and analysis. \r\n\r\nGeneric skills: \r\n1.\tAnalytical, critical, and creative thinking skills: students are able to apply analytical and critical thinking skills in planning, conducting, and reporting quantitative research. They can think systemically and apply problem solving and creative thinking skills when developing new knowledge and new procedures through data analyses in their assignments. \r\n2.\tSustainability, responsibility, and ethics skills: Students are able to adhere to good research practices. They can solve ethical questions related to research and justify their actions ethically.\r\n3.\tMultidisciplinary and interdisciplinary skills: Students are able to apply the research methods of their own discipline, which are often applied from other disciplines\r\n4.\tCommunication, interaction and digital skills: Students are able to communicate about research a way suitable for the target audience, also in a foreign language. They are able to utilise digital research tools and solutions appropriately and responsibly, and critically evaluate their impacts on research.","valueEn":"Upon completion of the course, students can analyze marketing and business environments and collect and utilize quantitative data to help management and decision making. In addition, students are able to create reports to communicate with management, customers, researchers, and other stakeholders regarding the analyzed data. They are also able to evaluate the usability, validity, reliability and generalizability of the data and reports. After completing this course, students can use the basic market analysis tools in data gathering and analysis. \r\n\r\nGeneric skills: \r\n1.\tAnalytical, critical, and creative thinking skills: students are able to apply analytical and critical thinking skills in planning, conducting, and reporting quantitative research. They can think systemically and apply problem solving and creative thinking skills when developing new knowledge and new procedures through data analyses in their assignments. \r\n2.\tSustainability, responsibility, and ethics skills: Students are able to adhere to good research practices. They can solve ethical questions related to research and justify their actions ethically.\r\n3.\tMultidisciplinary and interdisciplinary skills: Students are able to apply the research methods of their own discipline, which are often applied from other disciplines\r\n4.\tCommunication, interaction and digital skills: Students are able to communicate about research a way suitable for the target audience, also in a foreign language. They are able to utilise digital research tools and solutions appropriately and responsibly, and critically evaluate their impacts on research.","valueSv":""}},{"title":{"valueFi":"Sisältö","valueEn":"Content","valueSv":""},"content":{"valueFi":"Lectures and related material include the following themes: 1) Background for market research and data based decision making, 2) Measuring concepts and collecting quantitative data, 2) Tools for analyzing and quantitative data in Master level (e.g. Excel, SPSS), and 4) Evaluating quantitative research, and 5) Reporting quantitative research.","valueEn":"Lectures and related material include the following themes: 1) Background for market research and data based decision making, 2) Measuring concepts and collecting quantitative data, 2) Tools for analyzing and quantitative data in Master level (e.g. Excel, SPSS), and 4) Evaluating quantitative research, and 5) Reporting quantitative research.","valueSv":""}},{"title":{"valueFi":"Suoritustavat","valueEn":"Study Methods","valueSv":""},"content":{"valueFi":"Individual assignment based on the learning outcomes of the course.","valueEn":"Individual assignment based on the learning outcomes of the course.","valueSv":""}},{"title":{"valueFi":"Toteutustavat","valueEn":"Teaching Methods","valueSv":""},"content":{"valueFi":"Self-paced (online) course. The course contains a scheduled introductory lecture (2h), voluntary weekly meetings (6h), independent reading of the articles, learning from videos and other related material (100 h) and writing individual assignment (54 h)","valueEn":"Self-paced (online) course. The course contains a scheduled introductory lecture (2h), voluntary weekly meetings (6h), independent reading of the articles, learning from videos and other related material (100 h) and writing individual assignment (54 h)","valueSv":""}},{"title":{"valueFi":"Oppimateriaalit","valueEn":"Learning material","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}},{"title":{"valueFi":"Lisätiedot","valueEn":"Further information","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}},{"title":{"valueFi":"Kurssikirjallisuus","valueEn":"Literature","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}},{"title":{"valueFi":"Esitietovaatimukset","valueEn":"Qualifications","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}},{"title":{"valueFi":"Arviointiasteikko","valueEn":"Assessment scale","valueSv":""},"content":{"valueFi":"1-5/HYL","valueEn":"1-5/FAIL","valueSv":"1-5/FAIL"}},{"title":{"valueFi":"Arviointikriteerit","valueEn":"Assessment criteria","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}},{"title":{"valueFi":"Arviointikriteerit 2","valueEn":"Evaluation criteria 2","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}},{"title":{"valueFi":"Arviointikriteerit 3","valueEn":"Evaluation criteria 3","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}},{"title":{"valueFi":"Arviointikriteerit 4","valueEn":"Evaluation criteria 4","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}},{"title":{"valueFi":"Pääasiallinen opetuskieli","valueEn":"Primary Teaching Language","valueSv":""},"content":{"valueFi":"englanti","valueEn":"English","valueSv":"engelska"}},{"title":{"valueFi":"Taso","valueEn":"Level","valueSv":""},"content":{"valueFi":"Syventävät opinnot","valueEn":"Advanced Studies","valueSv":"Syventävät opinnot"}},{"title":{"valueFi":"Oppiaine","valueEn":"Subject","valueSv":""},"content":{"valueFi":"Markkinointi","valueEn":"Marketing","valueSv":""}},{"title":{"valueFi":"Vastuuhenkilöt","valueEn":"Person in charge","valueSv":""},"content":{"valueFi":"Mari Juntunen","valueEn":"Mari Juntunen","valueSv":"Mari Juntunen"}},{"title":{"valueFi":"Luokittelu","valueEn":"Classification","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}},{"title":{"valueFi":"Linkit","valueEn":"Links","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}}]}