{"id":null,"code":"721477S","name":{"valueFi":"Advanced Perspectives in Brand Co-creation","valueEn":"Advanced Perspectives in Brand Co-creation","valueSv":""},"credits":6.0,"minCredits":6,"maxCredits":6,"tags":[],"createdAt":1790534854666,"contentList":[{"title":{"valueFi":"Osaamistavoitteet","valueEn":"Learning outcomes","valueSv":""},"content":{"valueFi":"Upon completion this advanced course, the student is able to identify and explain contemporary schools of brand management and brand co-creation. The student is able to apply theoretical frameworks to analyse different brand co-creation perspectives and brand meaning-making in digital, multi-actor community and ecosystem environments. The student is able to apply theoretical knowledge of brand co-creation processes to real-life brand challenges. In addition, the student learns current brand-related research topics of the faculty and is able to formulate research possibilities within the brand phenomenon. This course suits particularly well for students with brand-related master’s thesis topic and/or career plans related to brand strategy, sustainable branding, digital brand management, or research.\r\n\r\nGeneric skills:\r\n- Analytical, critical and creative thinking: Students are able to critically evaluate and integrate contemporary perspectives of brand management. Students will develop nuanced understanding of brand co-creation as an evolving, multi-actor process shaped by consumers, organisations, communities, algorithms, platforms and other stakeholders.\r\n- International and multicultural skills: Students are able to work in international cooperation and take the international operating environment into account in solving Brandathon challenge.\r\n- Sustainability, responsibility and ethics skills: Students are able to apply and justify responsible and ethical actions in multi-actor brand ecosystems and their management.","valueEn":"Upon completion this advanced course, the student is able to identify and explain contemporary schools of brand management and brand co-creation. The student is able to apply theoretical frameworks to analyse different brand co-creation perspectives and brand meaning-making in digital, multi-actor community and ecosystem environments. The student is able to apply theoretical knowledge of brand co-creation processes to real-life brand challenges. In addition, the student learns current brand-related research topics of the faculty and is able to formulate research possibilities within the brand phenomenon. This course suits particularly well for students with brand-related master’s thesis topic and/or career plans related to brand strategy, sustainable branding, digital brand management, or research.\r\n\r\nGeneric skills:\r\n- Analytical, critical and creative thinking: Students are able to critically evaluate and integrate contemporary perspectives of brand management. Students will develop nuanced understanding of brand co-creation as an evolving, multi-actor process shaped by consumers, organisations, communities, algorithms, platforms and other stakeholders.\r\n- International and multicultural skills: Students are able to work in international cooperation and take the international operating environment into account in solving Brandathon challenge.\r\n- Sustainability, responsibility and ethics skills: Students are able to apply and justify responsible and ethical actions in multi-actor brand ecosystems and their management.","valueSv":""}},{"title":{"valueFi":"Sisältö","valueEn":"Content","valueSv":""},"content":{"valueFi":"Schools of brand management, co-creative brand management system, motives for co-creation, complexity of branding platforms, brand storytelling, ethics of brand co-creation, conscientious branding and organizations, co-creating sustainability, brand co-destruction, other contemporary brand research topics.","valueEn":"Schools of brand management, co-creative brand management system, motives for co-creation, complexity of branding platforms, brand storytelling, ethics of brand co-creation, conscientious branding and organizations, co-creating sustainability, brand co-destruction, other contemporary brand research topics.","valueSv":""}},{"title":{"valueFi":"Suoritustavat","valueEn":"Study Methods","valueSv":""},"content":{"valueFi":"Group work and its presentation, i.e. real-life brand challenge and its solution, and an individual critical essay.","valueEn":"Group work and its presentation, i.e. real-life brand challenge and its solution, and an individual critical essay.","valueSv":""}},{"title":{"valueFi":"Toteutustavat","valueEn":"Teaching Methods","valueSv":""},"content":{"valueFi":"Scheduled online teaching: Introductory lectures and discussion seminars (20 h), individual Moodle and Howspace exercises, e.g. writing a blog text (50 h), reading appointed articles and text books (60 h), real-life brand challenge, Brandathon, as group work (30 h).","valueEn":"Scheduled online teaching: Introductory lectures and discussion seminars (20 h), individual Moodle and Howspace exercises, e.g. writing a blog text (50 h), reading appointed articles and text books (60 h), real-life brand challenge, Brandathon, as group work (30 h).","valueSv":""}},{"title":{"valueFi":"Oppimateriaalit","valueEn":"Learning material","valueSv":""},"content":{"valueFi":"<p>Lectures, articles and other material assigned by the course instructor.</p>","valueEn":"<p>Lectures, articles and other material assigned by the course instructor.</p>","valueSv":""}},{"title":{"valueFi":"Lisätiedot","valueEn":"Further information","valueSv":""},"content":{"valueFi":"Target group: Master students in Sustainable Marketing. The number of students is limited: max 30 students. Enrolling to the course via Peppi is binding. Attendance for introductory lectures and Brandathon mandatory.","valueEn":"Target group: Master students in Sustainable Marketing. The number of students is limited: max 30 students. Enrolling to the course via Peppi is binding. Attendance for introductory lectures and Brandathon mandatory.","valueSv":""}},{"title":{"valueFi":"Kurssikirjallisuus","valueEn":"Literature","valueSv":""},"content":{"valueFi":"1. Nicholas Ind & Holger J. Schmidt (2019). Co-creating brands. Brand management from a co-creative perspective. Bloomsbury. \n2. Oriol Iglesias, Nicholas Ind & Majken Schultz (eds.) (2022). The Routledge Companion to Corporate Branding. Routledge. ","valueEn":"1. Nicholas Ind & Holger J. Schmidt (2019). Co-creating brands. Brand management from a co-creative perspective. Bloomsbury. \n2. Oriol Iglesias, Nicholas Ind & Majken Schultz (eds.) (2022). The Routledge Companion to Corporate Branding. Routledge. ","valueSv":"1. Nicholas Ind & Holger J. Schmidt (2019). Co-creating brands. Brand management from a co-creative perspective. Bloomsbury. \n2. Oriol Iglesias, Nicholas Ind & Majken Schultz (eds.) (2022). The Routledge Companion to Corporate Branding. Routledge. "}},{"title":{"valueFi":"Esitietovaatimukset","valueEn":"Qualifications","valueSv":""},"content":{"valueFi":"Earlier studies: 721436S Brand Management or equivalent course.","valueEn":"Earlier studies 721436S Brand Management or equivalent course.","valueSv":""}},{"title":{"valueFi":"Arviointiasteikko","valueEn":"Assessment scale","valueSv":""},"content":{"valueFi":"1-5/HYL","valueEn":"1-5/FAIL","valueSv":"1-5/FAIL"}},{"title":{"valueFi":"Arviointikriteerit","valueEn":"Assessment criteria","valueSv":""},"content":{"valueFi":"The course includes a group work i.e. brand challenge and its presentation and an individual critical essay that will be assessed 0-5. More detailed evaluation criteria can be found in Moodle.","valueEn":"The course includes a group work i.e. brand challenge and its presentation and an individual critical essay that will be assessed 0-5. More detailed evaluation criteria can be found in Moodle.","valueSv":""}},{"title":{"valueFi":"Arviointikriteerit 2","valueEn":"Evaluation criteria 2","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}},{"title":{"valueFi":"Arviointikriteerit 3","valueEn":"Evaluation criteria 3","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}},{"title":{"valueFi":"Arviointikriteerit 4","valueEn":"Evaluation criteria 4","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}},{"title":{"valueFi":"Pääasiallinen opetuskieli","valueEn":"Primary Teaching Language","valueSv":""},"content":{"valueFi":"englanti","valueEn":"English","valueSv":"engelska"}},{"title":{"valueFi":"Taso","valueEn":"Level","valueSv":""},"content":{"valueFi":"Syventävät opinnot","valueEn":"Advanced Studies","valueSv":"Syventävät opinnot"}},{"title":{"valueFi":"Oppiaine","valueEn":"Subject","valueSv":""},"content":{"valueFi":"Markkinointi","valueEn":"Marketing","valueSv":""}},{"title":{"valueFi":"Vastuuhenkilöt","valueEn":"Person in charge","valueSv":""},"content":{"valueFi":"Saila Saraniemi","valueEn":"Saila Saraniemi","valueSv":"Saila Saraniemi"}},{"title":{"valueFi":"Luokittelu","valueEn":"Classification","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}},{"title":{"valueFi":"Linkit","valueEn":"Links","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}}]}