{"id":null,"code":"BO00AR21","name":{"valueFi":"Principles of Sustainable Marketing","valueEn":"Principles of Sustainable Marketing","valueSv":""},"credits":6.0,"minCredits":6,"maxCredits":6,"tags":[],"createdAt":1790534921773,"contentList":[{"title":{"valueFi":"Osaamistavoitteet","valueEn":"Learning outcomes","valueSv":""},"content":{"valueFi":"This course provides a foundational understanding of what sustainable marketing is. Upon successful completion of the course, students will be able to define sustainable marketing; explain the relation between the marketing discipline and the concept of sustainability; reflect on the implications of sustainability transitions for marketing phenomena and vice versa; and distinguish between different aspects of sustainable marketing in a global business context.\r\n\r\nIn terms of generic skills, after completing the course, the student is able to: 1) recognize the dependencies between the social, ecological, and economic sustainability in marketing (sustainability, responsibility and ethics skills), 2) apply analytical and critical thinking skills in evaluating sustainable marketing strategies and activities and their value to firms (analytical, critical and creative thinking skills), 3) communicate as an expert in a way suitable for the target audience, to express and justify their ideas orally and in writing (communication, interaction and digital skills), 4) promote constructive cooperation with people from different backgrounds and work professionally in multicultural teams (international and multicultural skills).","valueEn":"This course provides a foundational understanding of what sustainable marketing is. Upon successful completion of the course, students will be able to define sustainable marketing; explain the relation between the marketing discipline and the concept of sustainability; reflect on the implications of sustainability transitions for marketing phenomena and vice versa; and distinguish between different aspects of sustainable marketing in a global business context.\r\n\r\nIn terms of generic skills, after completing the course, the student is able to: 1) recognize the dependencies between the social, ecological, and economic sustainability in marketing (sustainability, responsibility and ethics skills), 2) apply analytical and critical thinking skills in evaluating sustainable marketing strategies and activities and their value to firms (analytical, critical and creative thinking skills), 3) communicate as an expert in a way suitable for the target audience, to express and justify their ideas orally and in writing (communication, interaction and digital skills), 4) promote constructive cooperation with people from different backgrounds and work professionally in multicultural teams (international and multicultural skills).","valueSv":""}},{"title":{"valueFi":"Sisältö","valueEn":"Content","valueSv":""},"content":{"valueFi":"The course introduces the concept of sustainability and links it to critical discussions within the broader framework of the marketing discipline. Adopting a global perspective and incorporating systems thinking, as well as relevant theories and models of sustainability transitions, the course examines the core environmental, social, and economic dimensions of sustainability and their implications for firms’ marketing strategies and activities. Relevant theories and models of sustainable marketing are explored, and sustainable marketing strategies and activities are analyzed in the context of real-world company cases.","valueEn":"The course introduces the concept of sustainability and links it to critical discussions within the broader framework of the marketing discipline. Adopting a global perspective and incorporating systems thinking, as well as relevant theories and models of sustainability transitions, the course examines the core environmental, social, and economic dimensions of sustainability and their implications for firms’ marketing strategies and activities. Relevant theories and models of sustainable marketing are explored, and sustainable marketing strategies and activities are analyzed in the context of real-world company cases.","valueSv":""}},{"title":{"valueFi":"Suoritustavat","valueEn":"Study Methods","valueSv":""},"content":{"valueFi":"Group work and individual assignments","valueEn":"Group work and individual assignments","valueSv":""}},{"title":{"valueFi":"Toteutustavat","valueEn":"Teaching Methods","valueSv":""},"content":{"valueFi":"Face-to-face teaching.\r\nLectures (36 h), group work (40 h), individual analyses and writing (42 h), self-study (44 h)","valueEn":"Face-to-face teaching.\r\nLectures (36 h), group work (40 h), individual analyses and writing (42 h), self-study (44 h)","valueSv":""}},{"title":{"valueFi":"Oppimateriaalit","valueEn":"Learning material","valueSv":""},"content":{"valueFi":"<p><span style=\"background-color:white\"><span style=\"color:#444444\">Lecture material, articles and other material assigned by the teacher.</span></span></p>","valueEn":"<p><span style=\"background-color:white\"><span style=\"color:#444444\">Lecture material, articles and other material assigned by the teacher.</span></span></p>","valueSv":""}},{"title":{"valueFi":"Lisätiedot","valueEn":"Further information","valueSv":""},"content":{"valueFi":"Opintojakso vastaa sisällöltään opintojaksoa 721463S Sustainable Marketing Management. Opiskelija ei voi suorittaa molempia opintojaksoja samaan tutkintoon.","valueEn":"The course unit is similar in content to course unit 721463S Sustainable Marketing Management. Both course units cannot be completed in the same degree programme.","valueSv":""}},{"title":{"valueFi":"Kurssikirjallisuus","valueEn":"Literature","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}},{"title":{"valueFi":"Esitietovaatimukset","valueEn":"Qualifications","valueSv":""},"content":{"valueFi":"The course is an independent entity and does not require additional studies carried out at the same time.","valueEn":"The course is an independent entity and does not require additional studies carried out at the same time.","valueSv":""}},{"title":{"valueFi":"Arviointiasteikko","valueEn":"Assessment scale","valueSv":""},"content":{"valueFi":"1-5/HYL","valueEn":"1-5/FAIL","valueSv":"1-5/FAIL"}},{"title":{"valueFi":"Arviointikriteerit","valueEn":"Assessment criteria","valueSv":""},"content":{"valueFi":"Evaluation criteria will be announced for different assignments at the beginning of the course. The evaluation criteria is based on the learning outcomes of the course.","valueEn":"Evaluation criteria will be announced for different assignments at the beginning of the course. The evaluation criteria is based on the learning outcomes of the course.","valueSv":""}},{"title":{"valueFi":"Arviointikriteerit 2","valueEn":"Evaluation criteria 2","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}},{"title":{"valueFi":"Arviointikriteerit 3","valueEn":"Evaluation criteria 3","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}},{"title":{"valueFi":"Arviointikriteerit 4","valueEn":"Evaluation criteria 4","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}},{"title":{"valueFi":"Pääasiallinen opetuskieli","valueEn":"Primary Teaching Language","valueSv":""},"content":{"valueFi":"englanti","valueEn":"English","valueSv":"engelska"}},{"title":{"valueFi":"Taso","valueEn":"Level","valueSv":""},"content":{"valueFi":"Syventävät opinnot","valueEn":"Advanced Studies","valueSv":"Syventävät opinnot"}},{"title":{"valueFi":"Oppiaine","valueEn":"Subject","valueSv":""},"content":{"valueFi":"Markkinointi","valueEn":"Marketing","valueSv":""}},{"title":{"valueFi":"Vastuuhenkilöt","valueEn":"Person in charge","valueSv":""},"content":{"valueFi":"Tuula Lehtimäki","valueEn":"Tuula Lehtimäki","valueSv":"Tuula Lehtimäki"}},{"title":{"valueFi":"Luokittelu","valueEn":"Classification","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}},{"title":{"valueFi":"Linkit","valueEn":"Links","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}}]}