{"id":null,"code":"BO00BB79","name":{"valueFi":"Technology and Marketing","valueEn":"Technology and Marketing","valueSv":""},"credits":6.0,"minCredits":6,"maxCredits":6,"tags":[],"createdAt":1790534853985,"contentList":[{"title":{"valueFi":"Osaamistavoitteet","valueEn":"Learning outcomes","valueSv":""},"content":{"valueFi":"After successful completion, the students possess an understanding of the modern technological context of marketing and have an overview of the various extant and emerging technologies that are implemented in marketing at both strategic and tactical levels. They can categorize and evaluate the suitability of different marketing technologies to the marketing plan of an organization and are able to assess the value of a specific technology in a particular use case now and in the future. \r\n\r\nIn terms of generic skills, the students will learn...\r\n\r\nAnalytical, critical, and creative thinking skills: students will learn to apply analytical and critical thinking skills within the context of modern digital marketing; apply creative thinking and problem-solving to create new solutions, knowledge, and workflows for digital marketing; consider and critically analyze technological and societal challenges and communicate well-reasoned positions. \r\n\r\nWell-being, and self-development skills: Handling disruptive change and technologies with a structured approach contributes to personal and professional development by helping students understand the constancy of change and the importance developing adaptability and fostering resiliency. \r\n\r\nCommunication, interaction and digital skills: students will learn skills to communicate as an expert in a way suitable for the target audience; work effectively in a group and to negotiate and assign tasks; utilize and critically evaluate digital solutions and AI technologies appropriately, safely and responsibly.","valueEn":"After successful completion, the students possess an understanding of the modern technological context of marketing and have an overview of the various extant and emerging technologies that are implemented in marketing at both strategic and tactical levels. They can categorize and evaluate the suitability of different marketing technologies to the marketing plan of an organization and are able to assess the value of a specific technology in a particular use case now and in the future. \r\n\r\nIn terms of generic skills, the students will learn...\r\n\r\nAnalytical, critical, and creative thinking skills: students will learn to apply analytical and critical thinking skills within the context of modern digital marketing; apply creative thinking and problem-solving to create new solutions, knowledge, and workflows for digital marketing; consider and critically analyze technological and societal challenges and communicate well-reasoned positions. \r\n\r\nWell-being, and self-development skills: Handling disruptive change and technologies with a structured approach contributes to personal and professional development by helping students understand the constancy of change and the importance developing adaptability and fostering resiliency. \r\n\r\nCommunication, interaction and digital skills: students will learn skills to communicate as an expert in a way suitable for the target audience; work effectively in a group and to negotiate and assign tasks; utilize and critically evaluate digital solutions and AI technologies appropriately, safely and responsibly.","valueSv":""}},{"title":{"valueFi":"Sisältö","valueEn":"Content","valueSv":""},"content":{"valueFi":"This course introduces students to a variety of current and emerging technologies (e.g. VR/AR, data analytics, AI and agentic AI) and solutions used in marketing, including their application areas, their challenges, and opportunities. This context is linked to relevant marketing theories and analytical marketing frameworks (e.g.  SOSTAC, RICE, etc.). During the course, students will structurally assess and evaluate the feasibility and suitability of different marketing technologies to different stages of a marketing plan and develop creative solutions to marketing challenges presented by real companies.","valueEn":"This course introduces students to a variety of current and emerging technologies (e.g. VR/AR, data analytics, AI and agentic AI) and solutions used in marketing, including their application areas, their challenges, and opportunities. This context is linked to relevant marketing theories and analytical marketing frameworks (e.g.  SOSTAC, RICE, etc.). During the course, students will structurally assess and evaluate the feasibility and suitability of different marketing technologies to different stages of a marketing plan and develop creative solutions to marketing challenges presented by real companies.","valueSv":""}},{"title":{"valueFi":"Suoritustavat","valueEn":"Study Methods","valueSv":""},"content":{"valueFi":"Group work and individual assignments","valueEn":"Group work and individual assignments","valueSv":""}},{"title":{"valueFi":"Toteutustavat","valueEn":"Teaching Methods","valueSv":""},"content":{"valueFi":"Online and live sessions (36 hours) include lectures, group exercises, and presentations. Group work (50 hours), individual exercises (50 hours). In addition, independent reading of articles and other materials, and preparing for lectures (24 h).","valueEn":"Online and live sessions (36 hours) include lectures, group exercises, and presentations. Group work (50 hours), individual exercises (50 hours). In addition, independent reading of articles and other materials, and preparing for lectures (24 h).","valueSv":""}},{"title":{"valueFi":"Oppimateriaalit","valueEn":"Learning material","valueSv":""},"content":{"valueFi":"<p>Lecture material, articles, and other material assigned by the teacher.&nbsp;&nbsp;</p>","valueEn":"<p>Lecture material, articles, and other material assigned by the teacher.&nbsp;&nbsp;</p>","valueSv":""}},{"title":{"valueFi":"Lisätiedot","valueEn":"Further information","valueSv":""},"content":{"valueFi":"The course corresponds in content to the course 721472S Digital Marketing. A student may not complete both courses as part of the same degree.","valueEn":"The course corresponds in content to the course 721472S Digital Marketing. A student may not complete both courses as part of the same degree.","valueSv":""}},{"title":{"valueFi":"Kurssikirjallisuus","valueEn":"Literature","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}},{"title":{"valueFi":"Esitietovaatimukset","valueEn":"Qualifications","valueSv":""},"content":{"valueFi":"The course is an independent entity and does not require additional studies carried out at the same time.","valueEn":"The course is an independent entity and does not require additional studies carried out at the same time.","valueSv":""}},{"title":{"valueFi":"Arviointiasteikko","valueEn":"Assessment scale","valueSv":""},"content":{"valueFi":"1-5/HYL","valueEn":"1-5/FAIL","valueSv":"1-5/FAIL"}},{"title":{"valueFi":"Arviointikriteerit","valueEn":"Assessment criteria","valueSv":""},"content":{"valueFi":"","valueEn":"Detailed evaluation criteria can be found in Moodle.","valueSv":""}},{"title":{"valueFi":"Arviointikriteerit 2","valueEn":"Evaluation criteria 2","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}},{"title":{"valueFi":"Arviointikriteerit 3","valueEn":"Evaluation criteria 3","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}},{"title":{"valueFi":"Arviointikriteerit 4","valueEn":"Evaluation criteria 4","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}},{"title":{"valueFi":"Pääasiallinen opetuskieli","valueEn":"Primary Teaching Language","valueSv":""},"content":{"valueFi":"englanti","valueEn":"English","valueSv":"engelska"}},{"title":{"valueFi":"Taso","valueEn":"Level","valueSv":""},"content":{"valueFi":"Syventävät opinnot","valueEn":"Advanced Studies","valueSv":"Syventävät opinnot"}},{"title":{"valueFi":"Oppiaine","valueEn":"Subject","valueSv":""},"content":{"valueFi":"Markkinointi","valueEn":"Marketing","valueSv":""}},{"title":{"valueFi":"Vastuuhenkilöt","valueEn":"Person in charge","valueSv":""},"content":{"valueFi":"Tero Huhtala","valueEn":"Tero Huhtala","valueSv":"Tero Huhtala"}},{"title":{"valueFi":"Luokittelu","valueEn":"Classification","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}},{"title":{"valueFi":"Linkit","valueEn":"Links","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}}]}