{"id":null,"code":"BO00BB85","name":{"valueFi":"Advanced Readings in Marketing","valueEn":"Advanced Readings in Marketing","valueSv":""},"credits":6.0,"minCredits":6,"maxCredits":6,"tags":[],"createdAt":1790534829715,"contentList":[{"title":{"valueFi":"Osaamistavoitteet","valueEn":"Learning outcomes","valueSv":""},"content":{"valueFi":"Our students demonstrate knowledge of the theories, concepts, frameworks and/or empirical findings within the marketing discipline. They possess the skills necessary for individual learning and identifying relevant business research information.","valueEn":"Our students demonstrate knowledge of the theories, concepts, frameworks and/or empirical findings within the marketing discipline. They possess the skills necessary for individual learning and identifying relevant business research information.","valueSv":""}},{"title":{"valueFi":"Sisältö","valueEn":"Content","valueSv":""},"content":{"valueFi":"Students will explore literature related to one of the selected topic within the sustainable marketing discipline, such as Social Marketing. The topics may change each academic year. \r\nGeneral skills\r\n•\tAnalytical, critical, and creative thinking skills: Students can think systemically and apply problem solving and creative thinking skills when they evaluate existing practices, identify problems, generate new ideas and innovative solutions, argue appropriately, draw conclusions, and express source criticism in their exam responses. \r\n•\tWell-being, and self-development skills: Students know how to develop their self-management skills, promote their well-being, and maintain their own competence in a goal-oriented manner as independent learning requires ability to take responsibility for one's own actions and well-being through the learning of time management and balancing between studies and free time. Through self-reflection, this allows the recognition of personal strengths and weaknesses, developing tolerance of uncertainty and discomfort during the development of professional identity. \r\n•\tSustainability, responsibility, and ethics skills: Students are able to solve ethical questions related to their chosen topic with sound reasoning, reflecting these in their exam responses through responsible decision-making, promoting ethical, equity, and/or diversity activities, and respecting people, nature and culture.\r\n•\tCommunication, interaction and digital skills: Students are able to communicate in a clear and concise way suitable for the target audience.","valueEn":"Students will explore literature related to one of the selected topic within the sustainable marketing discipline, such as Social Marketing. The topics may change each academic year. \r\nGeneral skills\r\n•\tAnalytical, critical, and creative thinking skills: Students can think systemically and apply problem solving and creative thinking skills when they evaluate existing practices, identify problems, generate new ideas and innovative solutions, argue appropriately, draw conclusions, and express source criticism in their exam responses. \r\n•\tWell-being, and self-development skills: Students know how to develop their self-management skills, promote their well-being, and maintain their own competence in a goal-oriented manner as independent learning requires ability to take responsibility for one's own actions and well-being through the learning of time management and balancing between studies and free time. Through self-reflection, this allows the recognition of personal strengths and weaknesses, developing tolerance of uncertainty and discomfort during the development of professional identity. \r\n•\tSustainability, responsibility, and ethics skills: Students are able to solve ethical questions related to their chosen topic with sound reasoning, reflecting these in their exam responses through responsible decision-making, promoting ethical, equity, and/or diversity activities, and respecting people, nature and culture.\r\n•\tCommunication, interaction and digital skills: Students are able to communicate in a clear and concise way suitable for the target audience.","valueSv":""}},{"title":{"valueFi":"Suoritustavat","valueEn":"Study Methods","valueSv":""},"content":{"valueFi":"Exam. The course contains independent learning through reading the specified literature, preparing for the exam (159h), and the exam (3h).","valueEn":"Exam. The course contains independent learning through reading the specified literature, preparing for the exam (159h), and the exam (3h).","valueSv":""}},{"title":{"valueFi":"Toteutustavat","valueEn":"Teaching Methods","valueSv":""},"content":{"valueFi":"Self-paced. This course is available to Sustainable Marketing students at Oulu Business School throughout the 2026–2027 academic year. Students can enroll in and complete the course at any time that suits them best.","valueEn":"Self-paced. This course is available to Sustainable Marketing students at Oulu Business School throughout the 2026–2027 academic year. Students can enroll in and complete the course at any time that suits them best.","valueSv":""}},{"title":{"valueFi":"Oppimateriaalit","valueEn":"Learning material","valueSv":""},"content":{"valueFi":"<p>Required: Book(s) and related materials assigned by teachers.&nbsp;Information on these is available in Moodle</p>","valueEn":"<p>Required: Book(s) and related materials assigned by teachers. Information on these is available in Moodle</p>","valueSv":""}},{"title":{"valueFi":"Lisätiedot","valueEn":"Further information","valueSv":""},"content":{"valueFi":"Information related to the completion of the course is available in Moodle. \r\nStudents interested in completing the course should proceed as follows:\r\n1.\tRegister for the course in Peppi. \r\n2.\tNotify the teacher via email (mari.juntunen@oulu.fi) that you have registered for the course. Sending this email is essential, as the teacher does not receive notifications from Peppi about course registrations. Your registration cannot be approved - and access to Moodle cannot be granted - until you notify the teacher by email.\r\n3.\tAfter the teacher has approved your registration, you will gain access to the course's Moodle workspace, where you can find all the information about completing the course.","valueEn":"Information related to the completion of the course is available in Moodle. \r\nStudents interested in completing the course should proceed as follows:\r\n1.\tRegister for the course in Peppi. \r\n2.\tNotify the teacher via email (mari.juntunen@oulu.fi) that you have registered for the course. Sending this email is essential, as the teacher does not receive notifications from Peppi about course registrations. Your registration cannot be approved - and access to Moodle cannot be granted - until you notify the teacher by email.\r\n3.\tAfter the teacher has approved your registration, you will gain access to the course's Moodle workspace, where you can find all the information about completing the course.","valueSv":""}},{"title":{"valueFi":"Kurssikirjallisuus","valueEn":"Literature","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}},{"title":{"valueFi":"Esitietovaatimukset","valueEn":"Qualifications","valueSv":""},"content":{"valueFi":"The course is an independent entity and does not require additional studies carried out at the same time.","valueEn":"The course is an independent entity and does not require additional studies carried out at the same time.","valueSv":""}},{"title":{"valueFi":"Arviointiasteikko","valueEn":"Assessment scale","valueSv":""},"content":{"valueFi":"1-5/HYL","valueEn":"1-5/FAIL","valueSv":"1-5/FAIL"}},{"title":{"valueFi":"Arviointikriteerit","valueEn":"Assessment criteria","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}},{"title":{"valueFi":"Arviointikriteerit 2","valueEn":"Evaluation criteria 2","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}},{"title":{"valueFi":"Arviointikriteerit 3","valueEn":"Evaluation criteria 3","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}},{"title":{"valueFi":"Arviointikriteerit 4","valueEn":"Evaluation criteria 4","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}},{"title":{"valueFi":"Pääasiallinen opetuskieli","valueEn":"Primary Teaching Language","valueSv":""},"content":{"valueFi":"englanti","valueEn":"English","valueSv":"engelska"}},{"title":{"valueFi":"Taso","valueEn":"Level","valueSv":""},"content":{"valueFi":"Syventävät opinnot","valueEn":"Advanced Studies","valueSv":"Syventävät opinnot"}},{"title":{"valueFi":"Oppiaine","valueEn":"Subject","valueSv":""},"content":{"valueFi":"Markkinointi","valueEn":"Marketing","valueSv":""}},{"title":{"valueFi":"Vastuuhenkilöt","valueEn":"Person in charge","valueSv":""},"content":{"valueFi":"Mari Juntunen","valueEn":"Mari Juntunen","valueSv":"Mari Juntunen"}},{"title":{"valueFi":"Luokittelu","valueEn":"Classification","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}},{"title":{"valueFi":"Linkit","valueEn":"Links","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}}]}